Steffi Lin

I build brands that make technically complex companies impossible to ignore.

I WORK ON:

branding

• content marketing

• social media

• sales enablement

• email marketing

• graphic design

〰️

I WORK ON: branding • content marketing • social media • sales enablement • email marketing • graphic design 〰️

in a nutshell

I'm a brand marketer who builds from scratch. For over 7 years, I've taken companies from unknown to industry-recognized in technically demanding spaces by building the voice, the systems, and the campaigns that make them impossible to ignore. I work best when the subject matter is complex, the audience is skeptical, and there's no playbook yet. That's when I write one.

from story lover > story teller

I've always had a soft spot for a good story. I remember my frenzied reactions as a kid towards new scholastic book club catalogs, my foray into the world of TED Talks, and my love affair with art history and cinema. Nowadays, I don't seek out those mediums as often as I used to, but I find myself recreating the same delight through my work.

With 7+ years of marketing experience spanning computer hardware to renewable tech, I create compelling content and brand strategies that yield commercially meaningful outcomes. Breathing life and a sense of identity into a company's brand is the part of the job I love most. I am most interested in opportunities that can offer fulfilling work that extends beyond profit, allowing me to make a positive impact.

Outside of work, you'll find me cooking, training, running, hiking, or deep in a science-backed health and wellness podcast. Let's work together.