Resume

Qcells EPC
Marketing Manager

• Crafted executive storytelling that turned technical complexity into commercial outcomes: a brand narrative that advanced a ~$100M strategic partnership and a sales deck supporting $5.7B in tracked pipeline

  • Launched an EPC–O&M Warranty Package brand campaign that equipped the sales team to submit 57 proposals currently pending award

  • Built audience-ready content (case studies, white papers, one-pagers, pitch decks, partner collateral, executive presentations) sourced through cross-functional interviews with engineering, procurement, and construction teams and grounded in market and policy intelligence

  • Activated brand at RE+ 2025 (37,000 attendees): designed all EPC experiential materials, trained 64 team members on brand messaging, and supported 66 live customer conversations

  • Directed 8 external creative and PR partners across video, experiential, design, swag, print, and technical writing

  • Rebuilt EPC’s digital presence from 3 web pages to 12, adding gated white papers and HubSpot email automation that generated inbound engagement from Tier-1 target accounts

  • Built a highly engaged brand community across social channels: 13.2% LinkedIn engagement rate (4x the ~3.3% industry average) and 277% YoY Instagram reach growth

RETC
Marketing Manager

• Built RETC’s brand identity from the ground up (trademark, visual system, voice, website, and full marketing collateral suite), taking the company from unknown to industry-recognized within the clean energy space

• Turned the annual PV Module Index Report (the leading solar product ranking report) into an industry benchmark, translating independent lab data into content that grew downloads 322% across 99 countries and generated inbound demand for RETC and its partners

• Landed editorial placements in PV Tech, pv magazine, and Solar Builder that built RETC’s authority in technical trade press read by manufacturers, developers, and engineers

• Launched co-marketing programs with module manufacturers: co-branded webinars, joint white papers, and custom proof-point materials built from their lab results, distributed across partner channels

• Grew brand community 2,271% to 1,660 followers at an 8.06% engagement rate (roughly 3x industry average) and built a 1,867-contact newsletter list through consistent editorial storytelling

• Co-authored sales training curriculum (product, market trends, and soft skills) for 1,000+ global sales employees

• Built sales messaging, decks, demos, and customer-facing materials for every stage of the sales cycle, from first meeting through trade shows and conferences

• Tracked asset performance in Seismic and Litmos to identify what sales actually used and retire what they didn’t

• Built Western Digital’s employer brand platform: guidelines, messaging framework, and proof points that unified global talent messaging, grounded in candidate personas developed through market research and interviews

• Rolled strategy out across LinkedIn, X, Facebook, YouTube, and the careers site with executable goals for APAC, EMEA, LATAM, and AMER teams — a repeatable process rather than one-off regional campaigns

• Doubled impressions and clicks-to-apply on LinkedIn and Glassdoor through A/B testing of ad copy and creative

• Developed brand strategy with the Global Talent Acquisition Programs Director. 

• Defined clear & executable recruitment brand goals for teams in APAC, EMEA, and Americas. 

• Leveraged knowledge of the engineering departments' objectives and achievements to build recruitment brand guidelines, context messaging frameworks, and proof points. 

• Created compelling content that share stories of Western Digital’s global talent and contributions for the company's career site relaunch.

Oct 2018 - Aug 2019
Irvine, CA

• Managed the content calendar and created media content for Facebook, Twitter, and Instagram

• Maintained and published NASEF press interviews, releases, and videos.

• Created creative branding assets and composed content for in-bound marketing blog posts.

ClientWhys, Inc.
Marketing & Social Media Intern

• Increased Twitter followers organically by 412, profile visits by 23.1%, and mentions by 10.8% in the past month to identify and generate interest in our brands among press, media, bloggers, influencers, and clients.

• Analyzed and grew 50+ clients’ online presence by refining their SEO and social media presence which increased their sales revenue.

• Led new social media initiatives each month by curating blog posts, designing graphics, and hosting interactive influencer campaigns on Twitter resulting in a 120% increase in Twitter mentions.

• Received “Forbe’s 100 Tax Twitters to Follow” recognition for the company's TaxBuzz Twitter by composing blog posts, creating graphics, and hosting interactive Twitter campaigns with the Marketing Manager.

UC Irvine Office of Undergraduate Admissions
Events Intern

• Acting as a liaison for Admissions, the event planning team, and off campus partners.

• Creating graphics for cohesive and professional branding (e.g. digital media, signs, posters).

• Overseeing the preparation and execution of monthly Undergraduate Admissions events
  (e.g. counselor fly-ins, admitted student receptions, underrepresented minority outreach workshops, and college fairs).

• Providing primary assistance for material request process including supply chain and shipping logistics for international outreach events.

Living on the Edge of the Internet
Marketing Director

• Owned the marketing function end-to-end for a first-time production team of an independent animated short film, with no existing brand or systems in place

• Crafted daily Instagram content (reels + static), a recurring Substack newsletter, design graphics, and campaign copy for the project’s GoFundMe page

• Built the production’s marketing processes and content calendar from scratch, including social automations and a posting cadence spanning Instagram, TikTok, and the project’s Wix website

• Drove a fundraising campaign to 115% of goal through consistent, audience-resonant storytelling and community engagement campaigns

Camber Charging
Fractional Head of Brand

• Established Camber’s first comprehensive brand guidelines, defining visual identity, logo usage, tone of voice, buyer personas, and design standards to ensure consistent branding across all channels

• Leveraged web and social analytics from Google Analytics, Zoho, Mailchimp, and Hootsuite to track engagement and conversion metrics, translating insights into actionable growth strategies

• Built an editorial calendar and the end-to-end content strategy, producing high-performing blogs, newsletters, social campaigns, and thought leadership pieces to strengthen Camber’s industry authority

• Executed the design and production of high-impact marketing materials (flyers, brochures, product sheets, templates, conference collateral, branded assets, and other go-to-market collateral) to elevate brand presence at key industry events

• Partnered with executive leadership to translate deep market/competitor insights into actionable initiatives and strategic recommendations shaping brand, product, revenue impact, and go-to-market decisions

Rasa
Freelance Content Strategist

• Developed a 7-month, multi-platform social content calendar (Instagram, Facebook) for an adaptogen beverage brand, writing captions aligned to product launches (Immunity Pack, Golden Chai, Deep Dream Cacao) and seasonal marketing moments